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December 21, 2010
Donna Shirey
CGR, CAPS, CGP

NAHB Remodelers Chair
Issaquah, Wash. 
ReNews
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IBS Remodeler Education & Events
Remodeling Courses Focus on Marketing, Sales, Business Practices, Green Remodeling

NAHB Remodelers is holding 14 educational sessions at the 2011 NAHB International Builders' Show in Orlando on estimating, the remodeling market, business practices, green remodeling and more.

The sessions will be held on Jan. 12-15 in the seminar room for remodelers, West 311 C-D of the Orange County Convention Center, which is adjacent to the NAHB Remodelers hospitality suite, Remodelers Central in Room West 310 A-B.

The sessions at IBS include:

Wednesday, Jan. 12

  • “She-conomy: What Women Want (Grab Her Attention and Get Her to Buy)”
    8:00-9:30 a.m.
    West 311 C-D
    Presenters: Linda Hebert, of Diversified Marketing & Communications; and Melissa Morman, of Builder Homesite

    Women are highly influential when it comes to making home remodeling decisions. This session will feature a panel from the design, architecture and marketing fields who will describe and identify the elements that help remodelers motivate female buyers.

  • “Common Sales Mistakes (and How to Fix Them) for Small Volume/Custom Builders and Remodelers”
    10:00-11:30 a.m.
    West 311 C-D
    Presenter: Mike Benshoof, of Benshoof Builders

    Because many remodelers and small volume builders have little or no formal sales training, they can make mistakes that cost them money and sales — and keep them from earning what they deserve. This session examines the top 10 reasons that keep remodelers from making as many sales as they’d like — and the few key changes they can make to increase them.

  • “Remodeling and the National Green Building Standard”
    1:30-3:00 p.m.
    West 311 C-D
    Presenters: Jeff Taggart, of the NAHB Research Center; Philip Beere, of Green Street; and Matt Belcher, of Verdatek Solutions

    Panelists will discuss how they used the National Green Building Standard to score and certify green remodeling projects and how they successfully certified remodels at various levels — from Bronze to Emerald. They also will discuss how they used the standard to assess their clients’ homes and make focused improvements to the projects' energy and water efficiency and indoor environmental quality.

  • “Estimating and Job Costing for Remodelers”
    3:30-5:00 p.m.
    West 311 C-D
    Presenter: Bruce Case, of Case Design/Remodeling

    Most remodelers never do the same project twice, making an understanding of estimating and costing systems and processes critical to effectively and efficiently pricing their projects. This session will discuss proven home remodeling estimating processes and systems, how to monitor and adjust them and how to ensure profit on every project.

Thursday, Jan. 13

  • “Planning for Profits in Your Remodeling Business”
    8:00-9:30 a.m.
    West 311 C-D
    Presenter: Vince Butler, of Butler Brothers

    Creating a business plan can be daunting for any business owner. This session will help remodelers overcome many of the common obstacles and get started on this critical process. An experienced remodeler will discuss the basics of creating an effective plan — focusing on developing benchmarks, goals and a practical budget that can be used to guide your business every year.

  • “Positioning Your Business for Future Remodeling Opportunities”
    10:00-11:30 a.m.
    West 311 C-D
    Presenter: Bruce Case, of Case Design/Remodeling

    In this session, remodelers will learn how to look to the future to transition their business from home building to remodeling to maximize upcoming opportunities. Case will review how remodeling has changed during the last five years, and discuss the market's guiding principles and themes.

  • “Myths, Mistakes and Misconceptions in Making Money in Remodeling”
    1:30-3:00 p.m.
    West 311 C-D
    Presenter: Alan Hanbury, of House of Hanbury

    Remodelers across the country often make decisions based on myths, mistakes and misinformation that can cost them money. This session will present the truth behind the myths and how to stem those financial losses.

  • “The 10 Best Practices of the NAHB Remodeler of the Year”
    3:30-5:00 p.m.
    West 311 C-D
    Presenters: Christina Koch, of Qualified Remodeler; and Sherry Schwab, of HCS Construction Services

    This session will highlight the 10 best business practices that helped the NAHB Remodeler of the Year become a business success. Featuring insights into every part of a remodeler's operations — from estimating and pricing to design and construction — this program is a must for all diversified builders and remodelers.

Friday, Jan. 14

  • “2011 Remodeling Market Report”
    8:00-9:30 a.m.
    West 311 C-D
    Presenters: Paul Emrath, of NAHB; and Kermit Baker, of Harvard University’s Joint Center for Housing Studies

    This session will examine where the remodeling market is headed in 2011 — including projections on the volume of residential remodeling activity and insights into the remodeling jobs that will be in greatest demand.

  • “Improving Trade Contractor Relationships...From Good to Great!”
    10:00-11:30 a.m.
    West 311 C-D
    Presenter: Richard Pagotto, of Ganor Price

    Hiring trade contractors who are merely good is no longer acceptable in these challenging times. In this high-energy session, remodelers will learn how to help their trades go from being good to great while, at the same time, creating more free time for themselves and their families. 

  • “Don't Just Renovate, GREENovate: Transforming Existing Older Houses Into Energy-Efficient, Eco-Friendly Homes”
    1:30-3:00 p.m.
    West 311 C-D
    Presenters: Rick Caccavello, of Central Kitchen & Bath; Anna Marie, of Chwastiak, Terra Verde; Jennifer Languell, of Trifecta Construction Solutions; Jim Lucia, of Lucia Designs; and Cody Metcalf, of WinderLumen LED

    An architect, designer and TV celebrity owner/builder will discuss how they collaborated to transform a 1970s Florida home from an energy-guzzler into an energy-generating, eco-friendly home. They’ll point out the architectural elements and floor plan modifications that allowed a humble house to achieve certification as a green home.

  • “Marketing Your CAPS Designation”
    3:30-5:00 p.m.
    West 311 C-D
    Presenters: Dan Bawden, of Legal Eagle Contractors; Amy Levner, of AARP; Peggy Mackowski, of Quality Design & Construction; and Bill Owens, of Owens Construction

    Earning the CAPS (Certified Aging-in-Place Specialist) designation can help set remodelers apart from their competition. Panelists will explain how they have maximized the value of their CAPS designation.

Saturday, Jan. 15

  • “Challenges and Opportunities of Whole-House Energy Retrofits”
    8:00-9:30 a.m.
    West 311 C-D
    Presenter: Amber Wood, of the NAHB Research Center

    This session examines how the gut rehab of an existing home can provide an ideal opportunity for remodelers to improve its energy efficiency. It covers how to develop a comprehensive plan that goes beyond simply adding insulation, taking a whole-house system approach and creating an effective, deep-energy retrofit plan to help ensure that the finished product is safe, healthy, durable and energy-efficient.

  • “Expand Your Remodeling Horizons”
    10:00-11:30 a.m.
    Presenters: William Asdal from Asadal Builders, and  Joe Weihagen of the NAHB Research Center

    In today's economic climate, soaring energy costs and the prospect of remodeling incentives make this a great time to convert a standard remodeling project into one that is energy-efficient and green. This session will discuss how to add energy efficiency to any remodeling project — in particular, kitchens and baths — and how to take maximum advantage of the current remodeling climate to wow customers and increase your bottom line.

For more information on IBS education sessions for remodelers, click here.

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