The 50+ homebuyer has changed dramatically over the past few years. Lifestyle, as always, continues to be a priority, but a challenging economy has consumers rethinking what retirement means. How can you push the right buttons to get boomers to buy a new home in your community?
In this webinar, you will:
- Discover the psychology of today’s changing 50+ buyers, their top reasons to move and what they value most in a new home and community;
- Find out from an award-winning merchandiser how to create beautiful models that resonate with consumers’ current vision of lifestyle;
- Learn proven strategies to get your prospects to buy now, instead of postponing their purchase decision, through messaging, social media, websites and sales incentives;
- Hear a case study from a successful builder who revamped his company’s sales and marketing approach and significantly increased his company’s sales pace.
Panelists: Jane O’Connor, MIRM, CMP, CAPS, CAASH, 55 Plus Marketing, Charlemont, MA
Kay Green, MIRM, CMP, Kay Green Design, Orlando, FL
Steve Romeyn, Windsong Properties, Woodstock, GA
Visit www.nahb.org/50pluswebseminars for a complete list of webinars in NAHB’s 50+ Housing E-Learning Series.
Please contact Sheronda Carr at firstname.lastname@example.org or 800-368-5242 x8168 for more details.
Webinar discounts are a benefit of membership in the NAHB 50+ Housing Council. Join the 50+ Housing Council today!
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