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April 2011 Newsletter
NSMC eNews
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Upcoming Webinars
May 4: Webinar to Showcase Strategies to Increase Sales to 50+ Consumers

The 50+ homebuyer has changed dramatically over the past few years. Lifestyle, as always, continues to be a priority, but a challenging economy has consumers rethinking what retirement means. How can you push the right buttons to get boomers to buy a new home in your community?

In the webinar titled Ideas to Drive Sales in Today’s 50+ Marketplace from the NAHB 50+ Housing Council and Whirlpool on Wednesday, May 4, from 2-3 p.m. EST, you’ll get all the answers and more.

The webinar is part of NAHB’s 50+ Housing E-Learning Series. Register today!  NAHB 50+ Housing Council and National Sales and Marketing Council members receive a discount off registration.

In this webinar, you will:

  • Discover the psychology of today’s changing 50+ buyers, their top reasons to move and what they value most in a new home and community;

  • Find out from an award-winning merchandiser how to create beautiful models that resonate with consumers’ current vision of lifestyle;

  • Learn proven strategies to get your prospects to buy now, instead of postponing their purchase decision, through messaging, social media, websites and sales incentives;

  • Hear a case study from a successful builder who revamped his company’s sales and marketing approach and significantly increased his company’s sales pace.

Panelists:     Jane O’Connor, MIRM, CMP, CAPS, CAASH, 55 Plus Marketing, Charlemont, MA

                        Kay Green, MIRM, CMP, Kay Green Design, Orlando, FL

                        Steve Romeyn, Windsong Properties, Woodstock, GA

Visit www.nahb.org/50pluswebseminars for a complete list of webinars in NAHB’s 50+ Housing E-Learning Series.

Please contact Sheronda Carr at scarr@nahb.org or 800-368-5242 x8168 for more details.

Webinar discounts are a benefit of membership in the NAHB 50+ Housing Council. Join the 50+ Housing Council today!

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