A customer’s home buying experience does not end with the closing.

Successful full-service builders in today’s market must offer more than just a well-built home. Customers need to be given the opportunity to design a home that suits their individual tastes and lifestyles. By offering a range of options and upgrades, the design phase provides the best opportunity to make a lasting impression and ensure that buyers will favorably remember the entire buying experience.

In Option Selling for Profit: The Builder’s Guide to Generating Design Center Revenue and Profit, authors Gina Gullo and Angela Rinaldi share their hands-on understanding of high-powered selling in the ever-expanding market of options for new homes. This book shows readers how to

• Create an option sales program that motivates customers to buy
• Capitalize on options and upgrades programs to increase bottom line
• Empower the sales team with the tools they need to succeed
• Cultivate loyal customers
• Deliver outstanding customer service
• Implement a profitable design program no matter the size of the company

Option Selling for Profit also provides access to a Web page with 19 downloadable tools that can be customized to suit specific needs.

This is the definitive guide for builders to generate Design Center revenue and profit.

“From pricing to sales presentation, this book will help you learn how to sell options and increase your bottom line.”   -- S. Robert August, President, S. Robert August & Company, Inc., and President, Institute of Residential Marketing

To view or purchase this publication online, click here, or call 800-223-2665.

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