Best of Seniors Housing Awards Features Marketing Categories

Are you involved in seniors housing? Enter the 2005 Best of Seniors Housing Awards competition. The program, sponsored by the NAHB Seniors Housing Council, recognizes companies for excellence in design and marketing in the 55+ seniors housing industry.

The Best of Seniors Housing Awards program is open to project owners, builders, developers, remodelers, operators, architects, land planners, interior designers, and marketing/advertising firms. Winning a platinum, gold or silver award gives project teams the opportunity to promote their communities as “the best of the best” in the industry, which could lead to bigger sales.

A panel of noted professionals in the 55+ seniors housing field, including builders, architects, designers, and gerontologists, will judge entries and present awards to current and “on-the-boards” projects in various active adult, assisted living, continuing care retirement community, congregate care community, mixed-use,  multifamily, special needs housing, and renovated seniors housing categories. In addition to overall community and design, specific categories will address a project’s community center or common area, interior design and model merchandising.

New this year are marketing categories, including:

• Community brochure
• Black-and-white and color advertisements
• Direct-mail piece/campaign
• Logo
• Radio and television commercial
• Sales center
• Special promotion
• Web site
• And more!

Awards will be presented during a ceremony at the upcoming International Builders’ Show in January 2005 in Orlando, FL.

Check out last year’s winners, read a program overview or review the Call for Entries for a complete list of categories. NAHB members receive a discount on entries. For more information, e-mail Eucklan Matthews at EMatthews@nahb.com or call 800-368-5242 x8220. Deadline for entries has been extended to Friday, November 5. [ return to top ]