“Social Media for Home Builders: It’s Easier Than You Think!” is a new resource that teaches builders and residential construction professionals how to use social media tools such as Facebook,  Twitter, and YouTube to increase their visibility and improve their sales results.

Available at BuilderBooks.com, “Social Media for Home Builders: It’s Easier Than You Think!,” demonstrates how builders and developers are effectively using two-way communication via the Internet and social media outlets to attract consumers, follow up on leads, and improve customer service.

This is the only book that speaks specifically to the needs of the real estate industry and teaches home builders how to build a social media presence.

Author Carol Flammer outlines how to engage consumers through social media. She demonstrates the power of social media through case studies and online outlets created specifically for the home building industry. She will help readers understand social media and create a strategic plan for using it to attract new home buyers.

Readers learn how to use social media sites to:

• Build a brand
• Engage new and existing consumers
• Manage online reputation
• Increase Web site traffic
• Perform social media optimization
• Sell more homes

For more information or to order “Social Media for Home Builders,” click here, or call 800-223-2665.